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Ru-Sankya - Digital Terrestrial Television Broadcasting Network Project Sri Lanka
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Ru-Sankya - Digital Terrestrial Television Broadcasting Network Project Sri Lanka : ウィキペディア英語版
Ru-Sankya - Digital Terrestrial Television Broadcasting Network Project Sri Lanka

The Government of Sri Lanka (GOSL) set a policy target to introduce digital technology television broadcasting in “Mahinda Chintana”, and set it to be completed by 2017 in the “Roadmap for the Transition from Analogue Broadcasting to Digital Terrestrial Television Broadcasting in Sri Lanka” which was compiled with the assistance of the International Telecommunication Union (ITU).〔http://www.dailynews.lk/?q=features/sri-lanka-digitalize-tv-broadcasting〕 GOSL decided to adopt Japanese standard, Integrated Services Digital Broadcasting Terrestrial (ISDB-T) to Digitalize Terrestrial Television Broadcasting in Sri Lanka in order to increase information accessibility for people covering the entire country by promoting the effective utilization of frequency resources.〔http://www.soumu.go.jp/main_sosiki/joho_tsusin/eng/Releases/Telecommunications/140520_04.html〕〔http://www.island.lk/index.php?page_cat=article-details&page=article-details&code_title=93091〕〔http://www.jica.go.jp/english/news/press/2014/140923_01.html〕 ISDB-T will also develop communication infrastructure by enhancing accessibility to a variety of information including emergency warning broadcasting, road traffic information, weather reports, educational and medical information as well as news and sports as it is the only broadcasting standard that supports reception from mobile phones and mobile devices.
The signing for the exchange of notes for the yen loan took place on 7 September 2014 between Ambassador of Japan Nobuhito Hobo on behalf of the Government of Japan and the Minister for Mass Media and Information Keheliya Rambukwella on behalf of the Government of Sri Lanka.〔http://www.ft.lk/2014/09/10/japan-extends-rs-17-4-b-for-digitisation-of-terrestrial-tv-broadcasting-project/〕 The signing of Loan Agreement pertaining to the above Yen Loan took place on the 23rd of September 2014 between Dr. P.B. Jayasundera, Secretary, Ministry of Finance and Planning and Mr. Kiyoshi Amada, Chief Representative of JICA Sri Lanka Office on behalf of the Government of Sri Lanka and JICA respectively.〔http://www.treasury.gov.lk/news-and-events/592-digitalization-of-terrestrial-television-broadcasting-project-ru-sankya.html〕 The Secretary to the Ministry of Mass Media and Information, Dr Charitha Herath is responsible for the project.〔http://www.nation.lk/edition/breaking-news/item/33353-sl-to-complete-digitalization-of-tv-broadcasting-by-2020.html〕
==Broadcasting sector in Sri Lanka==

In Sri Lanka, 23 TV channels are broadcast by 16 broadcasting companies comprising 2 state-operated Television (TV) stations (SLRC and ITN) and 14 private TV stations, and 80% of households, approximately 4 million households, have TV receivers. The service coverage of state-run broadcaster SLRC is 95 percent of the population. Pay-TV services are also growing rapidly in Sri Lanka in line with the advancement of telecommunications technology. As of the end of March 2013, satellite TV service had approx. 500,000 subscribers. Although nine cable TV companies are licensed, only two of them were providing the service as of 2012. And Dish TV that can be viewed through satellite of the neighboring country of India has gained much popularity in Tamil residential areas.

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